Live Q&A: Building a lead score admissions will trust
Recording of our live session walking admissions and marketing teams through a scoring model they'll actually use.
recording embed — 16:9
With Binary & Co team
We opened the model up on screen, took questions from admissions leaders live, and adjusted the weighting in real time based on what the room pushed back on.
What we covered
- Why a four-input score beats a black-box one
- How to band watch-time so it survives a committee meeting
- Handling leads with no live attendance at all
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