Five pillars. Three layers. One system that hands recruitment a warm conversation.
Most institutions run the ads in one place, the registration in another and the follow-up in a third. Nothing talks to anything, so nobody can tell a curious click from a student ready to enrol. We build the whole line as one system — and every layer of it feeds the next.
What happens when someone clicks the ad.
One click, five systems, and nobody retyping anything. Each pillar hands the student — and their data — to the next one, which is what lets you tell a curious click from someone ready to enrol.
What we actually build, and what each pillar is for.
The Ads
Engagement → CommitmentTwo jobs, two creatives. An engagement ad — an alumni story or an industry lead magnet — earns attention and builds an audience of people who are actually thinking about studying. Then a plain static ad states the offer: this session, this date, this is what you'll get out of it. Video sells the story; static sells the sign-up.
The Forms
CommitmentOne page, on your domain. Qualifying questions come first — programme, timeline, funding — and contact details last, because someone who has answered three questions rarely abandons at the name field. No ticketing platform, no fake checkout, no data you can't see.
The Emails
Commitment → ActionThree types, and each one exists for a reason. Confirmation, so an action they took is visibly received. Reminders, because there is always a gap between registering and turning up. Next step, sent while the session is still fresh, telling them exactly what to do — direct from you, not left to retargeting.
The Flows
All threeWhere the information goes. Ad to form to webinar platform to CRM to SMS, with attendance and watch time written back onto the record. This is the pillar that turns the other four into a system: without it, every layer is a separate spreadsheet and nobody can tell who leaned in.
The Stack
The plumbingAdvertising platform, CRM or marketing automation, webinar platform, SMS, and an API integrator to join them. We audit what you already own, use it where it works, and only recommend a change when the missing piece is stopping the data moving.
Friction in the right place qualifies. In the wrong place it just loses people.
A ticketing platform is friction with nothing to show for it: four steps, a checkout that looks like a purchase, and answers you never see. Ask the hard questions yourself, up front, and the same friction becomes the qualification.
Three kinds of lead — and only one of them belongs on a recruitment calendar.
A name can sit at engagement for months and that is fine. What matters is that nobody arrives in front of your team until they have climbed.
Marketing lead
They've signed up for something — an info session, a lead magnet, an interest form. They are looking for information. Useful, early, and nowhere near ready for a call.
Marketing qualified lead
They've taken an action that says they're interested in the programme, not just the topic: attended the session, watched most of it, replied to an email.
Sales qualified lead
They've asked to speak to someone about the course and booked an recruitment planning session. Informed, engaged, and ready to talk about fit, process and money.
Your next best client is sitting in a room you haven't booked yet.
Thirty minutes, no deck. We'll tell you what it would take to fill your sessions this quarter.
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