A live session series that outperformed the campus open day
Six online sessions replaced a single campus event and produced a warmer applicant pool at a third of the cost per enquiry.
The faculty had one open day a year and one shot at its applicant pool. Every programme competed for the same afternoon, attendance was impossible to predict, and there was no way to tell who in the room was a serious applicant and who had wandered in for the free coffee.
What we did
We replaced the single event with six programme-specific online sessions, each with its own paid media plan, registration path and reminder sequence.
Six programme-specific sessions replacing one general campus open day
Dedicated paid media plan and registration path built per programme
Reminder sequence tuned to lift attendance above the campus-event baseline
Attendance and engagement scored and handed to admissions per applicant
The results.
Cost per qualified applicant, down from the campus open day baseline.
Registrations across the six sessions — more than the open day drew in a single afternoon.
Attendance rate, with every attendee scored and passed to admissions by engagement.
Programmes now run their own dedicated session instead of sharing one open-day afternoon.
We finally know which applicants are serious before admissions ever picks up the phone.
What's next
The faculty is extending the model to a second intake period, testing whether the same six-session structure holds up outside its traditional application window.
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