Filling four intakes a year without growing the media budget
A repeatable monthly session calendar replaced ad-hoc campaigns and smoothed enrolment across all four intakes.
Enrolment spiked and collapsed around each of the college's four annual intake dates, and media spend followed the same boom-and-bust pattern — heavy in the six weeks before an intake, dark for the rest of the term. Admissions had no way to keep a warm pipeline running between dates, and the media budget was being spent to refill the same well four times a year rather than building one that never ran dry.
What we did
We replaced the campaign calendar with a fixed monthly info-session cadence, so paid media had something consistent to sell year-round.
Full-funnel strategy built around a repeatable monthly session, not the intake date
Cross-channel paid media running continuously instead of in intake-driven bursts
Registration and reminder sequence engineered for one thing: seats filled on the day
Admissions team fed a steady, scored queue instead of a pre-intake flood
The results.
Average registrations generated per intake, up from an inconsistent, feast-or-famine pipeline.
More students enrolled year over year with no increase to the media budget.
Media spend held steady across all twelve months instead of spiking before each intake.
Monthly sessions now run on a fixed calendar admissions can plan a whole year around.
We stopped scrambling every quarter. The pipeline just runs now, and we know what's coming a year out.
What's next
The college is now testing a fifth, off-cycle session for its highest-demand program, using the same reminder sequence and admissions handoff that made the other twelve work.
Your next best client is sitting in a room you haven't booked yet.
Thirty minutes, no deck. We'll tell you what it would take to fill your sessions this quarter.
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